Custom Workflows

Automated workflows for financial sales and client management

8

Total Workflows

6

Active

5

Using ML Models

26,081

Total Executions

Lead Management
Client Retention
Cross-sell
Compliance
Reporting
Onboarding

UHNI Lead Qualification & Nurturing

Active
Lead Management
1 ML Model

Automatically qualify Ultra High Net Worth leads using AI scoring, segment by investment interests, and trigger personalized outreach sequences.

trigger

New Lead Webhook

Triggered when new lead enters CRM
model

Lead Scoring Model

Lead Scoring Model
Score lead using ML model
condition

Score > 80?

Check if lead qualifies as UHNI
action

Segment Assignment

Assign to UHNI segment in CRM
notification

Relationship Manager Alert

Notify assigned RM via Slack & email
action

Schedule Intro Call

Auto-schedule discovery call
1,247runs
96.8%success
Avg:2.3s
Last run:1/30/2026, 2:32:00 PM

Churn Prevention Campaign

Active
Client Retention
2 ML Models

Identify at-risk clients using churn prediction model, trigger retention campaigns, and escalate high-value accounts to relationship managers.

trigger

Daily Schedule

Runs daily at 6 AM
action

Fetch Active Clients

Query all active client accounts
model

Churn Prediction

Customer Churn Predictor
Predict churn probability
condition

Risk > 70%?

Filter high-risk clients
model

Client Segmentation

Customer Segmentation
Determine client segment
action

Personalized Retention Email

Send segment-specific retention offer
condition

AUM > $5M?

Check if high-value client
notification

RM Escalation

Alert relationship manager for personal outreach
76runs
94.7%success
Avg:45.2s
Last run:1/30/2026, 6:00:00 AM

Next Best Action for Advisors

Active
Cross-sell
2 ML Models

Provide real-time recommendations to financial advisors based on client portfolio, life events, and market conditions.

trigger

Advisor Dashboard Request

When advisor views client profile
action

Fetch Client 360 Data

Pull data from Knowledge Graph
model

NBA Engine

Next Best Action Engine
Generate recommendations
model

Product Recommendations

Product Recommender
Suggest relevant products
action

Return Recommendations

Send ranked actions to dashboard
8,930runs
99.2%success
Avg:0.8s
Last run:1/30/2026, 3:45:00 PM

Quarterly Portfolio Review Automation

Active
Reporting
1 ML Model

Automatically generate personalized portfolio review reports, schedule meetings with clients, and prepare talking points for advisors.

trigger

Quarter End Trigger

Triggered on quarter end
action

Fetch All Portfolios

Get portfolio data from custodian
model

Revenue Forecast

Revenue Forecaster
Project next quarter revenue
action

Generate PDF Reports

Create personalized reports
wait

Wait 2 Days

Allow time for data verification
action

Send Review Invitations

Email clients with Calendly link
action

Sync to CRM

Update CRM with scheduled meetings
4runs
100%success
Avg:12m 34s
Last run:12/31/2025, 8:00:00 AM

New Client Onboarding Journey

Active
Onboarding

Streamlined onboarding workflow for new wealth management clients including KYC, account setup, and welcome sequence.

trigger

Contract Signed

DocuSign completion webhook
action

Create CRM Record

Add client to CRM system
action

KYC Document Request

Send KYC document upload link
wait

Wait for Documents

Wait up to 7 days
condition

Documents Received?

Check document status
action

Account Setup

Create custodian accounts
action

Welcome Email Sequence

Trigger 5-part welcome series
action

Assign to Advisor

Match with appropriate advisor
action

Schedule Kickoff Call

Book initial consultation
342runs
98.5%success
Avg:3d 4h
Last run:1/29/2026, 11:20:00 AM

Concentrated Stock Position Alert

Active
Cross-sell
1 ML Model

Monitor client portfolios for concentrated stock positions and trigger diversification campaigns with personalized recommendations.

trigger

Daily Portfolio Scan

Runs daily at market close
action

Analyze Holdings

Calculate position concentrations
condition

Position > 15%?

Flag concentrated positions
action

Risk Assessment

Evaluate risk exposure
model

Generate Recommendations

Next Best Action Engine
Suggest diversification strategies
action

Create Alert in CRM

Log opportunity in CRM
notification

Notify Advisor

Send Slack notification with talking points
62runs
100%success
Avg:28.5s
Last run:1/30/2026, 4:00:00 PM

Compliance Review Automation

Paused
Compliance

Automated compliance checks for client communications, trade approvals, and regulatory reporting.

trigger

Communication Received

Email or message intercepted
action

Content Analysis

Extract key information
action

Compliance Check

Run against compliance rules
condition

Violations Found?

Check for policy violations
action

Flag for Review

Create compliance ticket
notification

Notify Compliance Officer

Escalate to compliance team
15,420runs
99.9%success
Avg:1.2s

Anniversary & Life Event Campaigns

Draft
Client Retention

Trigger personalized outreach for client anniversaries, birthdays, and detected life events like job changes or relocations.

trigger

Daily Event Check

Check for upcoming events
action

Query Knowledge Graph

Get client life events
action

Personalize Message

Generate personalized content
condition

Determine Channel

Select best communication channel
action

Send Communication

Deliver via preferred channel
action

Log Touchpoint

Record in CRM
0runs
0%success
Avg:-